Networking for First-Timers: How to Make Valuable Connections at Events
Networking events can be an excellent opportunity to expand your professional network and make valuable connections. But, for many people, they can also be intimidating, especially for first-timers. With a little preparation and the right mindset, however, you can make valuable connections and expand your professional network.
Do your research
Before the event, take a look at the attendee list and see if there are any specific people or companies that you would like to connect with. This will give you a clear goal for the event and make it easier to approach people. Researching the companies or people you want to connect with, and having a good understanding of their business or work, will also help you to have more meaningful conversation with them. For example, if you are interested in working in the tech industry, you could look for attendees who work at tech companies or in roles related to technology.
Example 1: John had been job searching for months, but wasn't having much luck. He decided to attend a networking event for professionals in his field. Before the event, he researched the companies and attendees that would be present and identified several individuals he wanted to connect with. By having a clear goal and understanding of the attendees, John was able to make valuable connections that eventually led to a job offer.
Come prepared
Bring business cards, a pen, and a notepad to make it easy for people to give you their contact information. Additionally, make sure you have a clear and concise elevator pitch that explains who you are, what you do, and what you are looking for in a professional connection. Prepare a few conversation starter, you can use them when you don't know what to say, for example, "What brings you to this event?", "How do you like this event so far?", "What's your field of work?"
Example 2: Jane was starting her own business and wanted to connect with potential clients and partners. She came prepared to the networking event with business cards and a clear elevator pitch that highlighted her unique skills and experiences. She also had a few conversation starters ready to break the ice with potential connections. Her preparation paid off and she left the event with several new leads and potential partnerships.
Dress to impress
First impressions are important, so make sure you are dressed professionally and appropriately for the event. Your attire should be reflective of the industry and culture of the event you are attending. If it's a formal event, it's better to wear formal attire, if it's a casual event, you can wear something more casual but still professional.
Be confident and approachable
Smile, make eye contact, and be open to starting a conversation with anyone. Remember, people are more likely to engage with someone who is approachable and seems genuinely interested in connecting. Being confident in yourself and your abilities will help you to be more relaxed and approachable to others. Practice your body language and facial expression, it will help you to look more confident.
Example 3: Sarah was an introverted person and found networking events challenging. She practiced her body language and facial expressions to look more confident. She also made sure to smile, make eye contact, and be open to starting a conversation with anyone. Her approachability and genuine interest in connecting with others helped her to make valuable connections and expand her professional network.
Start with small talk
Break the ice with a simple question like, "How are you enjoying the event so far?" or "What brings you to this event?" This will help to open the conversation and make the other person feel more comfortable. Small talk is a great way to start a conversation and it will help you to ease into more meaningful conversations later on.
Be honest
Let people know that you are new to networking events and that you are looking to expand your professional network. Most people will be happy to help you out and give you advice. Being upfront about your intentions and goals will help to establish trust and authenticity in your interactions. Don't be afraid to admit you don't know something, it's better than pretending to know and making a mistake.
Follow-up
After the event, be sure to send a quick email or LinkedIn message to the people you met. This will help to keep the conversation going and potentially lead to a valuable connection. Following up with the people you meet will show that you value the connection and are serious about building a professional relationship. Send them a personalized email, it will help to show that you remembered who they are and what you talked about.
Example 4: Michael wanted to measure the success of his networking efforts. After the event, he sent personalized follow-up emails to the individuals he had met and kept track of who responded, who showed interest in maintaining the connection, and what opportunities arose from the event. He also set up a spreadsheet to track his networking efforts, including the number of contacts made, the number of follow-up emails sent, and the number of potential opportunities. This allowed him to measure the effectiveness of his networking efforts and make adjustments for future events.
First time worries? That's completely okay!
Attending a networking event for the first time can be a nerve-wracking experience, but it's also an excellent opportunity to expand your professional network and make valuable connections. Here are a few things that someone might be worried about when attending their first networking event, and ways to help alleviate those worries:
- Being nervous about meeting new people: It's natural to feel nervous when meeting new people, especially in a setting like a networking event where you may not know anyone. To alleviate this worry, try to focus on the purpose of the event, which is to make connections, instead of focusing on yourself. Remember that most people are at the event to meet new people, and many of them may be just as nervous as you are.
- Feeling like an outsider: If you're new to an industry or a specific event, it's easy to feel like an outsider. To alleviate this worry, do your research before the event. Look at the attendee list, and identify people or companies that you would like to connect with. This will give you a clear goal for the event and make it easier to approach people. Additionally, reach out to people you know in the industry and ask them to introduce you to others at the event.
- Being unsure of what to say: It can be difficult to know what to say when meeting new people, especially if you're feeling nervous. To alleviate this worry, come prepared with a few conversation starters. You can use them when you don't know what to say, for example, "What brings you to this event?", "How do you like this event so far?", "What's your field of work?". Additionally, try to ask open-ended questions, which will encourage the other person to open up and share more about themselves.
- Being unsure of how to follow up: After the event, it can be difficult to know how to follow up with the people you've met. To alleviate this worry, bring business cards, and make sure totake note of the people you've met and what you talked about during the event. This will make it easier to craft personalized follow-up messages. Additionally, try to connect with people on LinkedIn or other professional networking platforms right after the event, while the interaction is still fresh in your mind. And, be sure to include a call-to-action in your follow-up message, such as suggesting a time to meet for coffee or a phone call, it will give the person an opportunity to take the next step.
- Being worried about looking out of place or making a mistake: It's easy to worry about looking out of place or making a mistake at a networking event, especially if you're new to the scene. To alleviate this worry, remember that everyone makes mistakes, and no one is perfect. Dress professionally and appropriately for the event, and be yourself. Most importantly, don't be afraid to admit that you're new to the scene or that you don't know something. People will appreciate your honesty and willingness to learn.
How to use networking to achieve your goals
Networking is not just about making connections for the sake of having a large network, it's about using those connections to achieve your professional and personal goals. To effectively use networking to achieve your goals, it's important to have a clear understanding of what you want to accomplish and a plan for how to get there.
One of the key things to keep in mind when using networking to achieve your goals is to set specific and measurable objectives. What is it that you want to accomplish by networking? Are you looking for a new job, to expand your business or to learn more about a specific industry? Having a clear understanding of what you want to achieve will help you to focus your efforts and make the most of your networking opportunities.
To effectively use networking to achieve your goals, it's important to not only follow up and maintain relationships with the people you've met but also to be strategic about it. For example, after the event, you can reach out to the people you've met and schedule a call or meeting to discuss how you can help each other achieve your goals. If your goal is to land a new job, you can ask for a informational interview to learn more about the company and how you can contribute.
Another strategy is to join a professional association or networking group relevant to your industry or goals. This can provide you access to a community of people with similar interests and opportunities to collaborate on projects or initiatives.
Additionally, you can use networking events as a way to gain knowledge and stay informed about the latest trends and developments in your field. This can be done by participating in roundtable discussions, attending workshops or seminars, or by connecting with experts in your field.
Networking events are not just about handing out business cards and collecting as many contacts as possible. They are about building relationships with people in your industry. So, be genuine and authentic, and focus on making real connections. By following these tips, you'll be well on your way to making valuable connections and expanding your professional network at your next networking event.